In photography, you cannot rely on love to fetch you customers. Your business might end up going under. That is why, it is advisable that all Adelaide Wedding Photographers take a Business on Marketing Course to help them gain a better understanding in ways they can improve the chances of the success of their businesses.
For this article, we will be covering the issue of advertising for a wedding photographer.
As a photographer, one thing you need to make sure of is that you are constantly visible to the general public. Visibility is the only thing that can assure that individuals are aware of your existence and it also increases the likelihood of your services being patronized. This is where advertising comes in.
Advertising is all about bringing something to the attention of the general public. In the case of wedding photography, it is about ensuring that you are more popular than your closet rival. Advertising can make or break a business especially if it is not done the right way.
Below, we have listed out some of the ways you can improve your visibility in your niche:
This is the digital age. Facebook has the largest population in the world of over 2 billion people surpassing China’s 1 billion. With a large market place such as Facebook, there are no excuses why your services are not being advertised on social media.
Apart from Facebook, there are also other social media platforms such as Twitter, Instagram, LinkedIn, YouTube etc. These platforms have a lot of visitors in a single day and if your services are made known to these visitors, you help improve the visibility of your brand to the outside world. There is also the fact that these platforms have different types of advertising options which you can take advantage of.
For Adelaide Wedding Photographers, it is important that you own a website that not only has your portfolio on it but also your contact information. Owning a website helps you rank on Google Search Engines. Google is one of the most popular search engines with over 1000 queries being typed per second
When a query is made on the engine for wedding photographers in Adelaide, you want to ensure that you are part of the top rankings. However, you might need the help of an expert SEO engineer .
Word of Mouth
In word of mouth, we have two people involved:
- Family and Friends: your family members and friends are people you interact with in a regular therefore, you should make them your allies. You cannot own a business yet fail to get them to help you with a little bit of advertising. Most times, family members and friends are your first clients and your customer base spins off from them as they recommend you to other people they know.
- Clients: previous clients who have worked with you and are satisfied by your services should also become your advertisers. But, this will only be possible if you delivered a service worth remembering.
There are other forms of advertising available for Adelaide wedding photographers which https://panacheweddings.com.au makes you of but were not covered above.